In a collaborative effort, IPCA partnered with The Times of India to launch a city-wide campaign promoting plastic waste management in residential housing societies across Gurugram. The initiative aimed to raise awareness about sustainable waste practices and support social causes through the recycling of plastic waste. IPCA played a pivotal role by providing knowledge, technical support, training, and facilitating connections with authorized recyclers. The campaign encouraged societies to segregate plastic at the source, collect it responsibly, and ensure it was sent for proper recycling instead of reaching landfills.