Bottles for Change Programme is an initiative by Bisleri International Pvt. Ltd. that aims to create awareness among citizens about importance of waste segregation and plastic recycling.
Bottles for Change Programme is an initiative by Bisleri International Pvt. Ltd. that aims to create awareness among citizens about importance of waste segregation and plastic recycling. IPCA is executing this programme in Delhi NCR and ensuring the channelization of all post-consumer clean plastic for recycling and hence safeguarding the environment. This programme aims to bring behavioral change through indoctrinating the habit of recycling plastic waste and adopting best practices to reduce plastic consumption. The programme identifies the value of right disposal methods and efficient recycling so as to add value to the plastic waste. The recycled plastics is utilised to make recycled products like furniture, hand bags, window blinds and, even fabric.
IPCA initiated the execution of the programme in the month of October, 2020, with a few residential societies of Noida and in a very short span it expanded to over 70 locations of Delhi NCR. IPCA is actively engaged in generating awareness among citizens, providing logistic support to execute the programme, focusing on inclusion of informal sector into the system for the collection of plastic waste, channelizing the plastic waste to authorised recycling/co- processing facilities; and also, supporting the Bisleri's App based registration and documentation.
Annual Statistics of Bottles for Change
The programme has made significant impact in thousands of households. The statistics of the campaign are as follows: