Information, Education & Communication (IEC) strategy is central to IPCA. It is designed to raise awareness and share vital information about our objectives through capacity-building initiatives and community engagement. This approach embodies the spirit of “for the people, of the people, and by the people,” building a collaborative effort to ensure the success of our sustainability initiatives.
Our IEC strategy has three critical components:
- Stakeholders: Urban Local Bodies (ULBs), community members, housekeeping staff, waste workers, domestic workers and the people who implement the IEC activities
- Activities: A mix of interpersonal communication, ambient media, mass media and digital platforms
- Exposure framework: A robust framework that measures the reach and impact of these initiatives, promoting deeper behavioural change within the community